Stay in a Pub Supports English Tourism Week11/02/2016
All pubs listed on the Stay in a Pub website are being urged to capitalise on the event. Suggestions include a ‘book 2 nights, get a 3rd free’ deal; holding an English food and drink showcase event with local suppliers and partnering with local attractions to drive bookings.
Stay in a Pub founder Paul Nunny said, “English Tourism Week is a great opportunity for pubs to promote themselves and benefit from the additional interest in tourism created by Visit England. It’s not necessarily about pubs doing anything new, but using this week, which comes at the start of the 2016 holiday booking season, to shout about what they offer to potential guests. All activity that we’re told about by our members pubs will be publicized on the Stay in a Pub and English Tourism Week websites, with links to their websites to generate additional traffic.
“A visit to the great British pub is near the top of every tourist’s ‘must do’ list when they holiday in the UK, which is a great basis for encouraging more of them to stay in a pub as well. “
Stay in a Pub is also co-hosting an ALMR roundtable discussion on pub accommodation, held immediately after English Tourism Week, on 15 March, where a spokesperson for Visit England will present early findings from the week and lead broader discussion among pub operators about accommodation.
The Stay in a Pub website, launched in 2015, consistently achieves the No.1 spot on Google searches and attracts 11,000 unique monthly visitors. Unusually among pub listing websites, it operates on a flat fee rather than commission basis; for just £100, pubs receive their own detailed listing with photography, to which they can add promotional offers or menus. Stay in a Pub can provide a booking platform for any pubs who don’t have one. All Cask Marque accredited pubs with accommodation receive a free listing on Stay in a Pub.
Prospects for the pub accommodation sector are looking bright for 2016, according to a number of industry sources. Visit Britain predicts 36.7 million overseas tourists will visit the UK in 2016, spending up to £23 billion (both increases of around 4% on 2015). At the same time, analysts Morgan Stanley expect more UK consumers to ‘staycation’ rather than travel abroad this summer.
Specifically to the pub accommodation sector, the Scottish Licensed Trade Association has reported that 77% of outlets with accommodation either grew their room occupancy or remained stable over the Christmas and New Year period.